Etecnic consolidates its position as a benchmark in innovation applied to electric mobility with its Smart Pricing solution, a pioneering smart dynamic pricing system that is transforming the management of public EV charging.

The project was recently awarded the AEDIVE – Santiago Losada Award for the Most Innovative Business Project at the European Electric Mobility Congress (CEVE 2025), and has received several national and international accolades backing its technological and environmental impact, such as the award from Empresas por la Movilidad Sostenible, its nomination as a finalist in The Smarter E AWARDS, and the TIC Cataluña Sud distinction.

Smart Pricing: intelligence and efficiency serving electric mobility

Developed by Etecnic within its EVcharge platform, Smart Pricing enables real-time dynamic tariffs based on factors such as charger occupancy, solar generation, energy costs, or battery status.

Its algorithm optimizes consumption, improves operator profitability, and promotes a more sustainable use of electrical resources, benefiting both businesses and end users.

The system is currently in its pilot phase at the ultra-fast charging HUB in Tarragona, where it has demonstrated its ability to intelligently manage energy in high-demand environments, driving a more efficient, digital, and connected mobility model.

Pilot results at the “LOW COST Chargers” ultra-fast charging HUB by WEIDERAUTO Electric

The project, developed with the support of ACCIÓ and the collaboration of Weiderauto Electric, has achieved exceptional results:

  • +87% increase in charging point utilization.
  • +89% increase in energy delivered.
  • Average solar coverage over 60%, with energy cost reductions ranging from 54% to 86%.
  • Average user rating of 8.7/10, with 72.8% stating that dynamic pricing influenced their charging decision.

These results confirm that smart pricing is a key tool for moving toward a more balanced, profitable, and environmentally friendly charging system.

National and international recognitions

The success of Smart Pricing has been widely recognized:

  • Runner-up at the QIA 2025 Awards for innovation in smart tariff management.
  • AEDIVE – Santiago Losada Award (CEVE 2025) for Most Innovative Business Project.
  • SME Award at the V International Mobility Awards by Empresas por la Movilidad Sostenible.
  • Finalist at The Smarter E AWARDS 2025 (Munich) in the eMobility category.
  • Recognition at the TIC Cataluña Sud Awards for its technological contribution to sustainable development.

These awards position Etecnic and Smart Pricing as benchmarks for innovation in the energy transition and smart mobility.

A business model built on sustainability and digitalization

Headquartered in Reus with over a decade of experience, Etecnic Movilidad Eléctrica has established itself as the third-largest charging point operator in Spain, managing more than 16,000 charging points.

Its commitment to sustainability is also reflected in international initiatives such as ProMEC (Cape Verde), winner of the Special International Award, where Etecnic contributed to deploying the first national public smart charging network in West Africa.

Corporate statement

«This recognition drives us to keep innovating. We firmly believe that SMEs are the engine of innovation that Europe needs».

Jorge Ríos Cortés, CEO of Etecnic Movilidad Eléctrica

About WEIDERAUTO ELECTRIC

Founded in 2010, WEIDERAUTO SL specializes in wholesale vehicle sales, initially establishing a strong presence in the German market. Over time, the company expanded its commercial reach into European markets such as the Netherlands, Belgium, Denmark, Italy, France, and Portugal. In 2022, it achieved record sales with approximately 26 million euros in revenue.

With a firm commitment to innovation and sustainability, WEIDERAUTO ELECTRIC drives projects combining advanced technology with environmental care. This commitment guides its growth strategy and enables it to deliver solutions addressing future mobility needs while maintaining a core focus on energy efficiency and customer experience.

This major project led to the founding of WEIDERAUTO ELECTRIC, an initiative that reinforces the company’s commitment to sustainable mobility and the energy transition.