EVcharge presents Smart Pricing at Power2Drive Europe 2025 and is named a finalist in the prestigious The smarter E AWARD in the eMobility category
From May 7th to 9th, Etecnic, under its brand EVcharge, participated in Power2Drive Europe 2025, the leading international exhibition for electric mobility held at Messe München (Munich, Germany), within the framework of The smarter E Europe. Throughout the three-day event, we shared the stage with key industry players to showcase our most innovative solutions for smart EV charging management.
One of the major highlights was Smart Pricing, our new module powered by artificial intelligence that enables dynamic tariff structures to maximize station occupancy and optimize operator revenues. This tool analyzes variables such as photovoltaic generation, energy storage status, usage habits, and traffic flows to establish more efficient and sustainable pricing models.
Smart Pricing, a finalist in The smarter E AWARD 2025
The innovative value of this solution achieved international recognition by being selected as a finalist in The smarter E AWARD 2025, under the eMobility category. This milestone reinforces our commitment to developing advanced technologies for the electric mobility sector. As finalists, we also took part in the Power2Drive Exhibition Forum, sharing our vision on the evolution of pricing in public charging infrastructure with industry experts.
Smart Pricing, the technological solution developed by Etecnic
Smart Pricing is a technological solution developed by Etecnic that allows operators to offer dynamic, real-time charging rates for electric vehicles. Comprising cloud software and a mobile application, this tool provides charge point operators with the capability to set smart tariffs based on multiple variables. These include photovoltaic production, energy demand, local traffic conditions, station occupancy, weather forecasts, specific calendar days, and electricity market pricing based on the contracted tariff. Thanks to this approach, Smart Pricing optimizes profitability while driving higher efficiency in charging infrastructure usage.
Presentation of Smart Pricing at the Power2Drive Exhibition Forum
Additionally, Juanma Pérez, Sales Manager at EVcharge, was one of the prominent speakers at the Power2Drive Exhibition Forum, where he explained the impact of intelligent pricing models on the commercial viability and scalability of charging networks.
During the trade fair, attendees had the opportunity to discover the full ecosystem of EVcharge solutions firsthand—ranging from the EVcharge Manager platform and our user app with over one million users, to the new payment Totem with an integrated POS terminal designed to facilitate direct payments at public and private charging stations.
At Etecnic, we continue to drive technological innovation to build a more efficient, accessible, and connected mobility.
Thank you to everyone who visited us at booth C6.776. We continue working to lead the transformation of electric mobility.
