{"id":7054,"date":"2019-03-20T11:45:20","date_gmt":"2019-03-20T11:45:20","guid":{"rendered":"http:\/\/etecnic.etecnic.org\/ca\/?p=7054"},"modified":"2025-11-05T11:55:45","modified_gmt":"2025-11-05T11:55:45","slug":"exit-jornada-smart-city-smart-company-etecnic-deloitte","status":"publish","type":"post","link":"https:\/\/etecnic.bisiestodeveloper.es\/ca\/esdeveniments\/exit-jornada-smart-city-smart-company-etecnic-deloitte\/","title":{"rendered":"\u00c8xit en la jornada Smart City Smart Company organitzada per Etecnic i Deloitte"},"content":{"rendered":"

Smart Economy, Smart People, Smart Mobility, Smart Environment, Smart Governance, Smart Living, Smart City i Smart Company: les tend\u00e8ncies que marcaran les ciutats del futur, segons els experts participants en la jornada organitzada per\u00a0Etecnic\u00a0i\u00a0Deloitte<\/strong><\/h2>\n

El concepte de \u201cSmart\u00a0city\u201d\u00a0ha deixat de ser un esb\u00f3s sobre com millorar una ciutat a trav\u00e9s de la tecnologia i fer-la m\u00e9s \u00fatil en una expressi\u00f3 general, per a convertir-se en veritables ciutats intel\u00b7ligents que milloren la qualitat de vida de les persones. La seva posada en pr\u00e0ctica s’ha fet palpable en els \u00faltims temps i est\u00e0 contribuint enormement a la transformaci\u00f3 del nostre entorn.<\/p>\n

En aquest context, divendres passat 15 de mar\u00e7 va tenir lloc a Port Aventura\u00a0Convention\u00a0Center<\/strong><\/span>\u00a0<\/a>la jornada\u00a0Smart\u00a0City\u00a0Smart\u00a0Company<\/em> organitzada per\u00a0Etecnic\u00a0energy\u00a0&\u00a0mobility<\/strong>\u00a0i\u00a0Deloitte<\/strong><\/a>,<\/span> en col\u00b7laboraci\u00f3 amb Port Aventura\u00a0World<\/strong>\u00a0<\/a><\/span>i el\u00a0CETIT<\/a>\u00a0<\/strong><\/span>(Col\u00b7legi\u00a0d\u2019Enginyers\u00a0Industrials\u00a0de Tarragona), amb l’objectiu de posar llum sobre un concepte ja establert en el m\u00f3n de les noves tecnologies aplicades a les ciutats, i les enormes possibilitats que aquests esquemes o models ofereixen a les empreses per a un millor desenvolupament, efici\u00e8ncia i creixement en tots els seus recursos.<\/p>\n

\"\"<\/a><\/p>\n

<\/h2>\n

Qu\u00e9 s\u00f3n las Smart City?<\/strong><\/h2>\n

Les ciutats intel\u00b7ligents s\u00f3n aquelles que combinen el potencial de la tecnologia i la innovaci\u00f3 amb la resta dels recursos existents per a un \u00fas m\u00e9s efica\u00e7, la promoci\u00f3 d’un desenvolupament sostenible i, en definitiva, facilitar i millorar la vida dels seus habitants. Segons l’informe de la consultora\u00a0Deloitte<\/strong>\u00a0sobre les \u201cSmart\u00a0cities\u201d\u00a0existeixen diferents models no excloents sobre els quals es pot desenvolupar una ciutat intel\u00b7ligent: medi ambient, mobilitat, governan\u00e7a, economia, persones i habitatge. \u00c9s clar, la veritable metr\u00f2poli \u2018smart\u2019\u00a0hauria de conjugar cadascuna d’aquestes categories per a ser el m\u00e9s eficient i ecol\u00f2gica possible.<\/p>\n

Ciutats com T\u00f2quio, Nova York, Londres, Par\u00eds, Amsterdam, Zuric o Barcelona s’erigeixen en diferents aspectes com els m\u00e0xims exponents a establir les seves prioritats a partir d’una estrat\u00e8gia intel\u00b7ligent que millori aquests par\u00e0metres. D’aquesta manera, pot considerar-se \u2018smart\u00a0city\u2019\u00a0qualsevol ciutat que plantegi una iniciativa que abordi una o m\u00e9s de les seg\u00fcents caracter\u00edstiques:\u00a0Smart\u00a0Economy,\u00a0Smart\u00a0People,\u00a0Smart\u00a0Mobility,\u00a0Smart\u00a0Environment,\u00a0SmartGovernance\u00a0i\u00a0Smart\u00a0Living.<\/p>\n

M\u00e9s enll\u00e0 del paradigma de les ciutats m\u00e9s importants del m\u00f3n, trobem en el nostre entorn moltes altres ciutats que ja aposten per aquest tipus de plantejaments. En el cas de\u00a0Etecnic<\/strong>, la contribuci\u00f3 al desenvolupament d’una infraestructura de xarxa de c\u00e0rrega p\u00fablica per a vehicles el\u00e8ctrics al llarg del territori catal\u00e0 mitjan\u00e7ant la seva interconnexi\u00f3 a trav\u00e9s de programari intel\u00b7ligent \u00e9s un clar exemple.<\/p>\n

Jornada Smart City Smart Company<\/strong><\/h2>\n

Amb la voluntat d’analitzar i explorar millores en aquest camp, es va desenvolupar la jornada inaugurada pel president de la\u00a0Diputaci\u00f3\u00a0de Tarragona<\/strong><\/a> <\/span>l’Il\u00b7lm. Sr. Josep Poblet<\/strong> despr\u00e9s del qual s’inci\u00e0 el cicle de pon\u00e8ncies a c\u00e0rrec d’Iv\u00e1n Capdevila<\/strong>, director de l’Estudi Ramon Folch i\u00a0Associats<\/strong><\/a><\/span>\u00a0qui argumentava que \u201cla mobilitat i l’energia s\u00f3n dos \u00e0mbits en els quals les tecnologies intel\u00b7ligents, ja han canviat \u2013 i ho faran m\u00e9s en el futur \u2013 la manera com es planifiquen s’organitzen i es gestionen les nostres ciutats.\u201d Capdevila afegia que \u201cles ciutats intel\u00b7ligents necessiten dispositius intel\u00b7ligents, per\u00f2 sobretot de governan\u00e7a intel\u00b7ligent, empreses intel\u00b7ligents i ciutadans intel\u00b7ligents.\u201d<\/p>\n

\"capdevila-smartcity-smartcompany\"<\/a>
Iv\u00e1n Capdevila, gerent d’ ERF<\/figcaption><\/figure>\n

El model de gesti\u00f3 responsable i sostenible de\u00a0PortAventura\u00a0World<\/strong>\u00a0\u201ces refor\u00e7a amb nombrosos projectes que contribueixen als objectius mediambientals, socials i de bon govern de la companyia\u201d, ha explicat\u00a0Choni Fern\u00e1ndez<\/strong>, directora de Responsabilitat Social Corporativa de\u00a0PortAventura\u00a0World\u00a0<\/strong>durant la seva intervenci\u00f3. \u201cLa companyia impulsa una estrat\u00e8gia d’efici\u00e8ncia dels recursos orientada a minimitzar l’impacte de la seva activitat. Seguint el concepte de\u00a0smart\u00a0city,\u00a0PortAventura\u00a0World<\/strong> aspira a convertir-se en un\u00a0smart\u00a0resort, liderant un nou concepte d’oci vacacional que posa la sostenibilitat en el centre de l’estrat\u00e8gia\u201d, ha afegit.<\/p>\n

\"Choni-fernandez-smartcity-smartcompany\"<\/a>
Choni Fern\u00e1ndez, directora RSC PortAventura World<\/figcaption><\/figure>\n

Sobre la \u201cutilitzaci\u00f3 de la Intel\u00b7lig\u00e8ncia Artificial en la planificaci\u00f3 de les infraestructures de mobilitat el\u00e8ctrica en el territori\u201d van parlar Lloren\u00e7 Cerd\u00e0<\/strong>, gerent de sector p\u00fablic de\u00a0Deloitte<\/strong>, i Cayetano Sierra<\/strong>, expert en\u00a0analytics. Diversos estudis realitzats per l’empresa en el camp de la mobilitat i la seva aplicaci\u00f3 en les \u2018smart\u00a0cities\u2019\u00a0(entre els quals s’inclou un recent estudi realitzat per a\u00a0Etecnic<\/strong>\u00a0per la companyia) analitzen diferents variants en les quals destaca el comportament dels usuaris de vehicle el\u00e8ctric, per a entendre i contribuir a una millor planificaci\u00f3 del model d’expansi\u00f3 d’infraestructura de rec\u00e0rrega. Aquest, ha d’ajustar-se de la millor forma a necessitats i demanda a cada moment. L’administraci\u00f3 ha de facilitar i garantir un entorn segur per a la innovaci\u00f3 i el desplegament del nou paradigma de mobilitat. \u201cNo podem saber on estarem d’aqu\u00ed a 5 anys, per\u00f2 podem preveure-ho, i aix\u00f2 ens pot ajudar a avan\u00e7ar i planificar de manera adequada\u201d, apuntaven els qui van defensar que cada ciutat t\u00e9 un perfil \u00fanic i \u00e9s necessari adaptar la seva idiosincr\u00e0sia a un model propi de \u2018smartmobility\u2019.<\/p>\n

\"deloitte-smartcity-smartcompany\"<\/a>
Lloren\u00e7 Cerd\u00e0 i Cayetano Sierra, gerent i director sector p\u00fablic de Deloitte<\/figcaption><\/figure>\n

La programaci\u00f3 de l’esdeveniment incorporava una taula rodona, on representants de la\u00a0Generalitat de Catalunya<\/strong><\/a>,\u00a0T-Systems<\/strong><\/a>\u00a0i el\u00a0RACC<\/a>\u00a0<\/strong>van valorar els diferents punts de vista entre l’\u00e0mbit p\u00fablic i l’empresa privada, totes dues participants en la creaci\u00f3 de les ciutats intel\u00b7ligents. En el debat, es va tractar el\u00a0win-win\u00a0entre \u2018smart\u00a0cities\u2019\u00a0i empreses, i com aplicar les diferents sinergies que sorgeixen d’aquests models per a evolucionar de manera conjunta en mat\u00e8ria de tecnologia aplicada, mobilitat, optimitzaci\u00f3 de recursos i qualitat de vida.<\/p>\n

\"mesa-redonda-smartcity-smartcompany\"<\/a>
Jorge R\u00edos (Etecnic), Maurici Garriga (T-systems), Marc F\u00edguls (RACC), Joan Dur\u00e1n (Generalitat de Catalunya)<\/figcaption><\/figure>\n

Va tancar la jornada\u00a0Jorge R\u00edos<\/strong>,\u00a0CEO\u00a0de\u00a0Etecnic energy\u00a0&\u00a0mobility<\/strong>\u00a0qui va reflexionar sobre les conclusions extretes\u00a0 de les diferents pon\u00e8ncies i va exposar com\u00a0Etecnic<\/strong>, empresa l\u00edder a oferir un servei integral de mobilitat el\u00e8ctrica,\u00a0 ha contribu\u00eft al desenvolupament de les \u2018smartcities\u2019\u00a0a trav\u00e9s de l’\u00fas de tecnologia intel\u00b7ligent centrada en la infraestructura de c\u00e0rrega de vehicles el\u00e8ctrics, i gr\u00e0cies al desenvolupament d’apps de localitzaci\u00f3 i programes de gesti\u00f3 dels diferents punts, capa\u00e7os de connectar usuaris, administracions p\u00fabliques i empreses privades.<\/p>\n

\"jorge-rios-etecnic-smartcity-smartcompany\"<\/a>
Jorge R\u00edos, CEO d’ Etecnic energy & mobility<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Smart Economy, Smart People, Smart Mobility, Smart Environment, Smart Governance, Smart Living, Smart City i Smart Company: les tend\u00e8ncies que marcaran les ciutats del futur, segons els experts participants en la jornada organitzada per\u00a0Etecnic\u00a0i\u00a0Deloitte El concepte de \u201cSmart\u00a0city\u201d\u00a0ha deixat de ser un esb\u00f3s sobre com millorar una ciutat a trav\u00e9s de la tecnologia i fer-la […]<\/p>\n","protected":false},"author":3,"featured_media":7027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[439,169,427,441,132,419,432,236,161,430,437,225,445],"class_list":["post-7054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments","tag-deloitte","tag-empreses","tag-etecnic","tag-mobilitat-electrica","tag-mobilitat-sostenible","tag-noticies-per-a-empresaris","tag-pla-de-desplacament-dempresa","tag-port-aventura-world","tag-racc","tag-responsabilitat-social-corporativa","tag-rsc","tag-smart-city","tag-smart-city-smart-company"],"yoast_head":"\n\u00c8xit en la jornada Smart City Smart Company organitzada per Etecnic i Deloitte<\/title>\n<meta name=\"description\" content=\"\u00c9xit en la jornada Smart City Smart Company organitzada per Etecnic i Deloitte al centre de convencions de Port Aventura World\" \/>\n<meta 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