{"id":35561,"date":"2026-07-20T10:25:22","date_gmt":"2026-07-20T10:25:22","guid":{"rendered":"https:\/\/etecnic.bisiestodeveloper.es\/uncategorized\/transport-de-persones-i-de-mercaderies-dues-velocitats-per-a-una-mateixa-ciutat\/"},"modified":"2026-07-24T09:11:25","modified_gmt":"2026-07-24T09:11:25","slug":"transport-de-persones-i-de-mercaderies-dues-velocitats-per-a-una-mateixa-ciutat","status":"publish","type":"post","link":"https:\/\/etecnic.bisiestodeveloper.es\/ca\/esdeveniments\/transport-de-persones-i-de-mercaderies-dues-velocitats-per-a-una-mateixa-ciutat\/","title":{"rendered":"Transport de persones i de mercaderies: dues velocitats per a una mateixa ciutat."},"content":{"rendered":"<h1 style=\"font-family: 'Kanit', sans-serif; font-weight: bold; color: #0d135d; font-size: 32px; line-height: 1.2; margin-bottom: 25px; text-align: left;\">Per Jorge R\u00edos, CEO d&#8217;Etecnic Mobilitat El\u00e8ctrica<\/h1>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">Fa unes setmanes vaig assistir a la fira NME de Mil\u00e0, dedicada al transport de persones. Em va sorprendre la seva atmosfera: tranquil\u00b7la, silenciosa i altament professional.<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">Els qui \u00e9rem all\u00e0 \u00e9rem, en la seva majoria, perfils t\u00e8cnics: operadors, enginyers i responsables de flota enfocats a resoldre desafiaments concrets.<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">El m\u00e9s impressionant va ser constatar la maduresa en l&#8217;electrificaci\u00f3 d&#8217;aquest sector. Ciutats com Mil\u00e0 o Par\u00eds ja avancen amb pas ferm cap al 100% de flotes d&#8217;autobusos el\u00e8ctrics.<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">A Espanya, Madrid i Barcelona aposten fermament pel vehicle el\u00e8ctric, descartant altres alternatives. Des d&#8217;<a style=\"color: #0d135d; font-weight: bold; text-decoration: underline;\" href=\"https:\/\/etecnic.es\" target=\"_blank\" rel=\"noopener\">Etecnic<\/a> participem activament en aquests projectes i dono fe que aquesta transici\u00f3 ja no es debat: s&#8217;executa.<\/p>\n<h2 style=\"font-family: 'Kanit', sans-serif; font-weight: bold; color: #0d135d; font-size: 26px; margin-top: 30px; margin-bottom: 20px; text-align: left;\">Dues fires paral\u00b7leles, dues realitats de la mobilitat urbana<\/h2>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">El contrast era absolut just a l&#8217;altre costat del passad\u00eds, on es celebrava la fira de transport pesant i log\u00edstica. Un ambient molt m\u00e9s multitudinari i vibrant, per\u00f2 tamb\u00e9 ca\u00f2tic i dispers.<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">Aquesta dualitat la vaig tornar a viure al Congr\u00e9s de Smart Distribution d&#8217;AECOC, on es van evidenciar les realitats oposades que conviuen al nostre pa\u00eds:<\/p>\n<p>\u25a0<strong style=\"font-weight: bold; color: #0d135d; font-family: 'Poppins', sans-serif;\">Centres urbans amb pressi\u00f3 tur\u00edstica (C\u00f2rdova, Madrid):<\/strong> La distribuci\u00f3 de mercaderies viu en una carrera constant contra el rellotge i la saturaci\u00f3 de l&#8217;espai.<\/p>\n<p>\u25a0<strong style=\"font-weight: bold; color: #0d135d; font-family: 'Poppins', sans-serif;\">Ciutats residencials i perif\u00e8riques:<\/strong> Amb avingudes amples, on ja es proven pilots de repartiment nocturn molt m\u00e9s pausats i planificats.<\/p>\n<blockquote style=\"border-left: 5px solid #24a9f4; background-color: #f9f9f9; padding: 17.5px 20px; margin: 25px 0; font-family: 'Poppins', sans-serif; font-weight: 400; font-size: 16px; font-style: italic; color: #000000;\">\n<p>\u00abL&#8217;electrificaci\u00f3 del transport de persones avan\u00e7a m\u00e9s r\u00e0pid perqu\u00e8 la seva operaci\u00f3 \u00e9s predictible: rutes fixes, horaris estables i c\u00e0rrega centralitzada. La distribuci\u00f3 de mercaderies, en canvi, \u00e9s din\u00e0mica per naturalesa, fragmentada i molt m\u00e9s dif\u00edcil d&#8217;ordenar sense canviar abans el propi model d&#8217;operaci\u00f3.\u00bb<\/p>\n<\/blockquote>\n<h2 style=\"font-family: 'Kanit', sans-serif; font-weight: bold; color: #0d135d; font-size: 26px; margin-top: 30px; margin-bottom: 20px; text-align: left;\">La teoria de jocs i el dilema dels marges comercials<\/h2>\n<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">A AECOC vaig presenciar les dues cares de la moneda. Per un costat, gegants com Amazon adaptant la seva colossal maquin\u00e0ria recolzant-se en el comer\u00e7 local per a l&#8217;\u00faltima milla.<\/p>\n<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">Per l&#8217;altre, un empresari mitj\u00e0 em confessava amb honestedat el dilema real: en repartir marges en la cadena interm\u00e8dia i buscar un preu competitiu per al client final, la sostenibilitat sol ser el primer que es sacrifica.<\/p>\n<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">Aqu\u00ed sorgeix la pregunta clau: <strong style=\"font-weight: bold; color: #000000;\">qui est\u00e0 disposat a cedir un poc de benefici perqu\u00e8 guanyem tots?<\/strong><\/p>\n<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">Si apliqu\u00e9ssim la teoria de jocs a la distribuci\u00f3 urbana, la cru\u00eflla \u00e9s clara: acceptem reduir un 10% de marge per avan\u00e7ar junts cap a un model net, o seguim competint de manera individual esperant que l&#8217;impacte ho assumeixi un altre?<\/p>\n<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">El transport de persones va trobar la resposta remant en la mateixa direcci\u00f3 gr\u00e0cies a regles de joc f\u00e0cils de compartir. El de mercaderies, en canvi, encara busca aquest acord. Mentre no ho aconsegueixi, seguirem veient dues velocitats en la mateixa ciutat i una sostenibilitat que perd enfront del curt termini.<\/p>\n<\/p>\n<p style=\"font-family: 'Poppins', sans-serif; font-weight: 400; color: #000000; margin-bottom: 18px;\">El diagn\u00f2stic ja est\u00e0 sobre la taula i el repte no \u00e9s tecnol\u00f2gic. La pregunta ara \u00e9s: <strong style=\"font-weight: bold; color: #000000;\">qui s&#8217;atreveix a moure fitxa primer?<\/strong><\/p>\n<p><a style=\"display: inline-block; font-family: 'Kanit', sans-serif; font-weight: bold; background-color: #0d135d; color: #ffffff; text-decoration: none; padding: 15px 35px; font-size: 15px; border-radius: 5px; text-transform: uppercase; box-shadow: 0 4px 6px rgba(0,0,0,0.1);\" href=\"https:\/\/diarioresponsable.com\/opinion\/39663-transporte-de-personas-y-de-mercancias-dos-velocidades-para-una-misma-ciudad\" target=\"_blank\" rel=\"noopener\">Veure publicaci\u00f3 a Diario Responsable<\/a><\/p>\n<\/p>\n<p><a href=\"https:\/\/etecnic.bisiestodeveloper.es\/wp-content\/uploads\/2026\/07\/banner-mapa-de-recarga-CAT-1.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/etecnic.bisiestodeveloper.es\/wp-content\/uploads\/2026\/07\/banner-mapa-de-recarga-CAT-1.png\" alt=\"\" width=\"1500\" height=\"500\" \/><\/a><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Per Jorge R\u00edos, CEO d&#8217;Etecnic Mobilitat El\u00e8ctrica Fa unes setmanes vaig assistir a la fira NME de Mil\u00e0, dedicada al transport de persones. Em va sorprendre la seva atmosfera: tranquil\u00b7la, silenciosa i altament professional. Els qui \u00e9rem all\u00e0 \u00e9rem, en la seva majoria, perfils t\u00e8cnics: operadors, enginyers i responsables de flota enfocats a resoldre desafiaments [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230,633,640,420,635],"tags":[],"class_list":["post-35561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments","category-etecnic_cat","category-evcharge","category-projectes","category-sector"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transport urb\u00e0: Dues velocitats en la mateixa ciutat<\/title>\n<meta name=\"description\" content=\"Per qu\u00e8 l&#039;electrificaci\u00f3 del transport urb\u00e0 avan\u00e7a a dues velocitats i el repte econ\u00f2mic que frena la 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