{"id":28347,"date":"2025-07-28T11:52:24","date_gmt":"2025-07-28T11:52:24","guid":{"rendered":"https:\/\/etecnic.es\/?p=28347"},"modified":"2026-07-07T10:33:36","modified_gmt":"2026-07-07T10:33:36","slug":"mes-enlla-de-la-potencia-experiencia-marca-i-control-del-punt-de-carrega","status":"publish","type":"post","link":"https:\/\/etecnic.bisiestodeveloper.es\/ca\/proyectos\/mes-enlla-de-la-potencia-experiencia-marca-i-control-del-punt-de-carrega\/","title":{"rendered":"Article d&#8217;opini\u00f3: Comunitat, simplicitat i dades. Les claus ocultes de la rec\u00e0rrega el\u00e8ctrica"},"content":{"rendered":"<h3>Promocions i accessibilitat: qu\u00e8 impulsa realment la rec\u00e0rrega als hubs ultrar\u00e0pids?<\/h3>\n<p>Hem analitzat dos tipus de <a href=\"https:\/\/evcharge.net\/casosdexito\/innovacion-y-tecnologia-de-evcharge-en-el-hub-de-recarga-ultrarrapida-de-weiderauto-electric\/\" target=\"_blank\" rel=\"noopener\">hubs de rec\u00e0rrega ultrar\u00e0pida<\/a>:\u00a0<strong>un grup que aplica promocions<\/strong> a trav\u00e9s de la nostra <a href=\"https:\/\/evcharge.net\/plataforma\/?tab5\" target=\"_blank\" rel=\"noopener\">app d&#8217;EVcharge<\/a> i <strong>un altre que no ofereix descomptes<\/strong>, confiant en ubicacions i tarifes atractives.<\/p>\n<p>Les dades s\u00f3n clares:\u00a0<strong>construir comunitat i facilitar el pagament \u00e9s essencial<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/etecnic.bisiestodeveloper.es\/wp-content\/uploads\/2025\/07\/hubs_amb_promocions_ca-196x300.png\" alt=\"\" loading=\"lazy\" \/><\/p>\n<h3>El poder de les promocions<\/h3>\n<p>En els hubs on s&#8217;ofereixen promocions, la major part de les rec\u00e0rregues (al voltant del 56 %) es fan a trav\u00e9s de l&#8217;<a href=\"https:\/\/etecnic.net\/get_app\" target=\"_blank\" rel=\"noopener\">APP d&#8217;EVcharge<\/a>, on els usuaris poden activar descomptes i ofertes. El <a href=\"https:\/\/evcharge.net\/totem-evcharge-el-terminal-de-pago-centralizado-para-tus-puntos-de-recarga\/\" target=\"_blank\" rel=\"noopener\">t\u00f2tem de pagament d&#8217;EVcharge<\/a> i les<a href=\"https:\/\/evcharge.net\/llavero-rfid-evcharge\/\" target=\"_blank\" rel=\"noopener\"> targetes RFID<\/a> tamb\u00e9 hi participen, per\u00f2 en una proporci\u00f3 m\u00e9s baixa (25 % i 4 %, respectivament). La interoperabilitat a trav\u00e9s d&#8217;acords OCPI amb prou feines representa unes d\u00e8cimes<\/p>\n<p>Per qu\u00e8? <strong>Perqu\u00e8 les promocions generen comunitat:<\/strong> els usuaris que es descarreguen l&#8217;app i reben ofertes s&#8217;acostumen a recarregar sempre al mateix lloc, recomanen l&#8217;estaci\u00f3 i es converteixen en clients recurrents.<\/p>\n<p>Estem iniciant un projecte pilot de <a href=\"https:\/\/evcharge.net\/blog\/smart-pricing-clave-para-la-rentabilidad-operativa-en-movilidad-electrica\/\" target=\"_blank\" rel=\"noopener\">SMARTPRICING<\/a>, un sistema que recomanar\u00e0 promocions a l&#8217;administrador del hub en funci\u00f3 de l&#8217;origen i el cost de l&#8217;energia i de la previsi\u00f3 d&#8217;ocupaci\u00f3. Imagina&#8217;t arribar a una estaci\u00f3 i rebre una notificaci\u00f3: <em>\u00abAvui recarrega a 0,25\u202f\u20ac\/kWh perqu\u00e8 buf<\/em><em>a fort el vent\u00bb.\u00a0<\/em>Aquest tipus d&#8217;experi\u00e8ncies converteix un client ocasional en membre d&#8217;una comunitat.<\/p>\n<h3>El t\u00f2tem: accessibilitat pura<\/h3>\n<p>Als hubs on no s&#8217;han aplicat promocions, el <a href=\"https:\/\/evcharge.net\/totem-evcharge-el-terminal-de-pago-centralizado-para-tus-puntos-de-recarga\/\" target=\"_blank\" rel=\"noopener\">t\u00f2tem de pagament EVcharg<\/a>e \u00e9s la protagonista: el 61 % de les rec\u00e0rregues s&#8217;activen des d&#8217;aquest terminal.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/etecnic.es\/wp-content\/uploads\/2025\/07\/Untitled-1024x768.jpg<img decoding=\"async\" src=\"https:\/\/etecnic.bisiestodeveloper.es\/wp-content\/uploads\/2025\/07\/hubs_sense_promocions_ca-196x300.png\" alt=\"\" loading=\"lazy\" \/>&#8221; alt=&#8221;&#8221; loading=&#8221;lazy&#8221; \/><\/p>\n<p>.<\/p>\n<p>El t\u00f2tem \u00e9s un punt de pagament centralitzat amb TPV integrat que accepta targetes de cr\u00e8dit i d\u00e8bit sense necessitat de registre. Pot gestionar m\u00faltiples carregadors i vincular cada rec\u00e0rrega a un codi QR, cosa que en simplifica l\u2019operaci\u00f3 i redueix costos en concentrar diversos punts de c\u00e0rrega en un \u00fanic terminal. Compleix amb el Reial decret 184\/2022 i amb el Reglament europeu AFIR, que exigeixen que les rec\u00e0rregues puntuals permetin el pagament amb targeta de manera transparent.<\/p>\n<p data-start=\"560\" data-end=\"790\">La conclusi\u00f3 \u00e9s clara: quan no oferim incentius, la gent recarrega all\u00e0 on \u00e9s m\u00e9s f\u00e0cil. Un t\u00f2tem visible, amb pagament sense registre i situat en un entorn c\u00f2mode, es converteix en la porta d\u2019entrada a la nostra xarxa de c\u00e0rrega.<\/p>\n<p>M\u00e9s informaci\u00f3 a <a href=\"https:\/\/evcharge.net\/totem-evcharge-el-terminal-de-pago-centralizado-para-tus-puntos-de-recarga\/#:~:text=Pago%20con%20sistema%20TPV%20sin,necesidad%20de%20registro\">EVcharge<\/a><\/p>\n<h3>I la interoperabilitat?<\/h3>\n<p>Molts operadors dipositen les seves esperances en la interoperabilitat (acords amb eMSP). No obstant aix\u00f2, tant als hubs amb promocions com als que no en tenen, la interoperabilitat amb prou feines aporta rec\u00e0rregues. La <a href=\"https:\/\/www.idae.es\/sites\/default\/files\/documentos\/idae\/tecnologias\/ahorro_y_eficiencia_energetica\/transporte\/GTIRVE\/Documento_FAQs_GTIRVE_22_ABRIL-2024.pdf#:~:text=10,del%20Consejo%20de%2013%20de\" target=\"_blank\" rel=\"noopener\">nova normativa europea<\/a> obliga a facilitar el pagament amb targetes o dispositius sense contacte, per\u00f2 no garanteix que els usuaris prefereixin aplicacions de tercers. La venda no es delega. El gruix de les rec\u00e0rregues arriba a trav\u00e9s dels nostres propis canals: l\u2019app EVcharge i el t\u00f2tem.<\/p>\n<h3>Reflexions finals<\/h3>\n<p data-start=\"53\" data-end=\"91\">Les xifres ens conviden a reflexionar:<\/p>\n<ul>\n<li data-start=\"93\" data-end=\"316\">Quant val construir una comunitat d\u2019usuaris fidels que recarreguen una vegada i una altra?<\/li>\n<li data-start=\"93\" data-end=\"316\">Qu\u00e8 passa si delegues les teves vendes en una plataforma que no controla ni la teva marca ni la teva experi\u00e8ncia d\u2019usuari?<\/li>\n<\/ul>\n<p data-start=\"318\" data-end=\"934\" data-is-last-node=\"\" data-is-only-node=\"\">Un operador que no disposi d\u2019una app com EVcharge, capa\u00e7 de llan\u00e7ar promocions i recompensar la seva comunitat, estar\u00e0 renunciant a la principal font de rec\u00e0rregues. Alhora, prescindir d\u2019un t\u00f2tem de pagament accessible \u00e9s perdre tots aquells conductors que es presenten sense haver-se donat d\u2019alta. Els hubs de rec\u00e0rrega ultrar\u00e0pida del futur combinaran <strong data-start=\"617\" data-end=\"762\">promocions intel\u00b7ligents<\/strong> basades en els costos energ\u00e8tics amb una <strong>accessibilitat total<\/strong>, sigui mitjan\u00e7ant t\u00f2tem, targetes RFID o app. Perqu\u00e8 en mobilitat el\u00e8ctrica, igual que en vendes, <strong data-start=\"864\" data-end=\"933\">la clau \u00e9s con\u00e8ixer el teu client i no delegar la relaci\u00f3 amb ell<\/strong>.<\/p>\n<p data-start=\"318\" data-end=\"934\" data-is-last-node=\"\" data-is-only-node=\"\">Per a m\u00e9s informaci\u00f3 <a href=\"\/?page_id=4094\">contacta amb nosaltres.<\/a><\/p>\n<p data-start=\"318\" data-end=\"934\" data-is-last-node=\"\" data-is-only-node=\"\">.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/etecnic.bisiestodeveloper.es\/wp-content\/uploads\/2025\/06\/banner-anna-per-landing-1.jpg\" alt=\"\" loading=\"lazy\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promocions i accessibilitat: qu\u00e8 impulsa realment la rec\u00e0rrega als hubs ultrar\u00e0pids? Hem analitzat dos tipus de hubs de rec\u00e0rrega ultrar\u00e0pida:\u00a0un grup que aplica promocions a trav\u00e9s de la nostra app d&#8217;EVcharge i un altre que no ofereix descomptes, confiant en ubicacions i tarifes atractives. Les dades s\u00f3n clares:\u00a0construir comunitat i facilitar el pagament \u00e9s essencial. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[632,640,634,635],"tags":[],"class_list":["post-28347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-evcharge-2","category-proyectos","category-sector-ca-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Article d&#039;opini\u00f3: Comunitat, simplicitat i dades. 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