{"id":24361,"date":"2024-07-16T09:54:44","date_gmt":"2024-07-16T09:54:44","guid":{"rendered":"https:\/\/etecnic.es\/?p=24361"},"modified":"2025-11-05T12:33:03","modified_gmt":"2025-11-05T12:33:03","slug":"ramona-martinez-participa-en-el-debat-innovacio-i-internacionalitzacio-claus-per-a-lexit-de-les-pimes-de-la-vanguardia-i-bbva","status":"publish","type":"post","link":"https:\/\/etecnic.bisiestodeveloper.es\/ca\/sector-ca-2\/ramona-martinez-participa-en-el-debat-innovacio-i-internacionalitzacio-claus-per-a-lexit-de-les-pimes-de-la-vanguardia-i-bbva\/","title":{"rendered":"Ramona Mart\u00ednez participa en el debat Innovaci\u00f3 i internacionalitzaci\u00f3, claus per a l&#8217;\u00e8xit de les pimes, de La Vanguardia i BBVA"},"content":{"rendered":"<h2>Ramona Mart\u00ednez participa en el debat &#8220;Innovaci\u00f3 i internacionalitzaci\u00f3, claus per a l&#8217;\u00e8xit de les pimes&#8221; de La Vanguardia i BBVA<\/h2>\n<p><strong>Ramona Mart\u00ednez,<\/strong> General Manager d&#8217;Etecnic, va participar al costat de <strong>Jos\u00e9 Ballester<\/strong>, Director Territorial de BBVA a Catalunya; <strong>Albert Castellanos<\/strong>, Secretari d\u2019Empresa i Competitivitat de la Generalitat i conseller delegat de ACCI\u00d3; i <strong>Agnesa Novitchi<\/strong>, CEO i fundadora de Amai Nihon, en un debat organitzat per <a href=\"https:\/\/www.lavanguardia.com\/dinero\/20240715\/9804261\/innovacion-e-internacionalizacion-claves-exito-pymes.html\"><strong>La Vanguardia i BBVA<\/strong>.<\/a> Aquest esdeveniment es va centrar en les estrat\u00e8gies fonamentals per a l&#8217;\u00e8xit de les pimes, destacant la innovaci\u00f3 i la internacionalitzaci\u00f3 com a elements clau.<\/p>\n<h2>El repte de l&#8217;emprenedoria a Espanya<\/h2>\n<p>Espanya, amb un 99.8% del seu teixit empresarial compost per pimes, enfronta una alta taxa de mortalitat empresarial. Durant el debat, Mart\u00ednez va subratllar que la innovaci\u00f3 cont\u00ednua i una estrat\u00e8gia s\u00f2lida d&#8217;internacionalitzaci\u00f3 s\u00f3n essencials per a superar aquests desafiaments i assegurar l&#8217;\u00e8xit a llarg termini.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/etecnic.es\/wp-content\/uploads\/2024\/07\/Etecnic-debate-La-Vanguardia-y-BBVA-3-scaled.jpg\" alt=\"\" loading=\"lazy\" \/><\/p>\n<h2>&#8220;La innovaci\u00f3 com a constant, l&#8217;atenci\u00f3 al client i un finan\u00e7ament ajustat a les necessitats s\u00f3n clau per al creixement d&#8217;una pime&#8221;<\/h2>\n<p>Des del seu rol en Etecnic, Ramona Mart\u00ednez va destacar<strong> quatre pilars fonamentals per al creixement d&#8217;una pime<\/strong>: desenvolupar un model de negoci viable, obtenir els primers clients, assegurar un finan\u00e7ament adequat i disposar\u00a0 de un equip talent\u00f3s. Gr\u00e0cies a aquestes estrat\u00e8gies, Etecnic ha expandit la seva pres\u00e8ncia internacionalment, gestionant 10.000 punts de rec\u00e0rrega en diversos pa\u00efsos.<\/p>\n<p>Per a Mart\u00ednez, la clau per al creixement d&#8217;una pime resideix en <strong>&#8220;la innovaci\u00f3 constant, l&#8217;atenci\u00f3 al client i un finan\u00e7ament ajustat a les necessitats&#8221;<\/strong>. En aquest sentit, va valorar el suport continu brindat per BBVA.<\/p>\n<h2>Fons Next Generation i suport a les pimes<\/h2>\n<p>Mart\u00ednez tamb\u00e9 va emfatitzar la import\u00e0ncia d&#8217;aprofitar els <strong>fons Next Generation per a impulsar la digitalitzaci\u00f3 i la sostenibilitat<\/strong>. Encara que va assenyalar que l&#8217;acc\u00e9s a aquests fons pot ser un desafiament per a les petites empreses, va destacar el comprom\u00eds de la Generalitat i entitats com a BBVA a fer costat a les pimes en aquest proc\u00e9s.<\/p>\n<p>En <a href=\"https:\/\/etecnic.es\/ca\/\">Etecnic<\/a>, continuem compromesos amb la innovaci\u00f3 i l&#8217;expansi\u00f3 internacional, conven\u00e7uts que aquestes estrat\u00e8gies s\u00f3n essencials per a l&#8217;\u00e8xit i la sostenibilitat en el competitiu mercat global.<\/p>\n<p>Agra\u00efm a <strong>La Vanguardia i BBVA<\/strong> per l&#8217;oportunitat de participar en aquest debat tan interessant i per donar veu a les pimes en la cerca del seu creixement i consolidaci\u00f3.<\/p>\n<p><a href=\"https:\/\/www.lavanguardia.com\/dinero\/20240715\/9804261\/innovacion-e-internacionalizacion-claves-exito-pymes.html\">Tota la informaci\u00f3 del debat en la seva p\u00e0gina web.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ramona Mart\u00ednez participa en el debat &#8220;Innovaci\u00f3 i internacionalitzaci\u00f3, claus per a l&#8217;\u00e8xit de les pimes&#8221; de La Vanguardia i BBVA Ramona Mart\u00ednez, General Manager d&#8217;Etecnic, va participar al costat de Jos\u00e9 Ballester, Director Territorial de BBVA a Catalunya; Albert Castellanos, Secretari d\u2019Empresa i Competitivitat de la Generalitat i conseller delegat de ACCI\u00d3; i Agnesa [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,95],"tags":[389,151,427,390,127,441,385],"class_list":["post-24361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projectes","category-sector-ca-2","tag-bbva-ca","tag-etecnic-ca","tag-etecnic","tag-la-vanguardia-ca","tag-mobilitat-electrica-ca","tag-mobilitat-electrica","tag-recarga-publica-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ramona Mart\u00ednez participa en el debat de La Vanguardia i BBVA<\/title>\n<meta name=\"description\" content=\"Ramona Mart\u00ednez participa en el debat Innovaci\u00f3 i internacionalitzaci\u00f3, claus per a l&#039;\u00e8xit de les pimes, de La Vanguardia i BBVA\" \/>\n<meta name=\"robots\" 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